Start with what the bag needs to carry
The right paper bag begins with product weight, dimensions and how the customer will use it. V-bottom formats suit lightweight takeaway items, while square-bottom and handled bags offer more stability for retail products.
Choose the handle for the experience
Twisted and flat paper handles support everyday retail use. Die-cut handles create a clean silhouette, while luxury bags can use premium finishing for a more elevated handover.
Design for production
Colour, artwork coverage, paper stock and finishing all affect the final result. Involving the manufacturer early helps the design remain distinctive, functional and efficient to produce.